Dell has launched an interesting advertising campaign by creating a mini-site within the Myspace website to promote their Dell Ditty mp3 player.
Mitch seen above is already somewhat of a media personality. Dell has placed several movie clips of Mitch providing entertaining clips of playing air guitar, lip syncing and rhythm muscle. This is a pretty good attempt by Dell at marketing to generation Y, by associating their IPOD Shuffle competitor with the Myspace music and social community giant. To evidence the power of word of mouth on social networking sites, Mitch already has over 10,350 Myspace friends! And just like Motorola’s sponsorship of the Dack Dorm Boys, it is a great example of online fame, although rather than sponsor someone that is already famous online, Dell have essentially sponsored Mitch’s rise to stardom.
Via Fluido
