There is certainly a trend towards personalisation, as discussed at length by Trendwatching in their May 2005 article.
Here’s an interesting spin on personalisation with a design your own coffin! Aired on Dragon’s Den tv show last week in Australia, Life Art has created a business that makes coffins from recycled and biodegradable products.
The artwork, is printed on stickers and then applied to the outside to produce a very personalised coffin. The cost is around the same as existing wooden coffins. You certainly have a captive audience, and I am sure this product will spread through word of mouth. I think this is a great idea and I wish the business well. Now .. I wonder how much I could get for selling some ad space on the sides?