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Now that Youtube has gained acceptance across the world as video sharing site, it’s no surprise that companies are creating tools to assist content producers in establishing their own video collections.

Magnify is one such tool. You can browse the existing channels by category, or create your own in a few simple steps. The resulting site contains all the social sharing features that you need to allow your audience to comment and rate your videos as well as placing a widget of your collection on their own blogs, such as I have done above with the Creative Robot collection.What surprises me is the lack of brands in the collection of Video Categories. The notable exception seems to be Absolut with over 1400 videos in their channel. So what are you waiting for, starting a video channel for your brand / category has never been easier. In fact to show you how easy, i have just created a Gourmet Food channel.

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