What do you get when you cross About.com, Wikipedia, blogs and social networks? If you’re author and online marketing guru Seth Godin, the answer is Squidoo — a new company he launched to host Web pages written by experts in various topics
These pages, which he calls lenses, aim to highlight one person’s view of a topic and hopefully distill the information into the perfect starting point for researching a given topic. An ideal lens will provide a searcher with the “big picture” on the subject, with annotated links to the most relevant sites on the topic — similar to the guidance a trusted librarian would offer.
It does make sense, and the time is right now that we have an abundance of Consumer Generated Media in the form of Blogs, Forums etc … that somekind of Consumer Qualified Search is now becoming possible. Afterall, everyone is an expert about something !
Read Seth’s excellent explanation of Lenses here