Virgin mobile have released a Parential Enlightenment kit, aimed at providing tools that kids need to convince their parents that they need a mobile phone! It contains powerpoints, email suggestions, wallpapers to place on the home pc, and other techniques kids can use which makes for an amusing read.
Marketing, selling and particularly “Word of mouth” can definately be helped by ensuring the right tools are available for consumers, but many of us are focused only only providing these tools to our paid salesforce.
Make sure you don’t forget your unpaid consumer sales teams!
