Gossip Girl, a new tv show that premiered this week on CW, has taken brand integration to the next level by allowing people to purchase the clothes featured on each episode.
“With our audience, we know fashion is very much at the top of their minds,” says Rick Haskins, executive vice president of marketing and brand strategy for the CW.
Consumers can browse by character, brand, product or episode. Here’s a couple of items you can purchase.
Perspective: I have always been surprised that more fashion brands haven’t used the integration of TV shows or movies to market their “look” to viewers.