GM continues to pioneer blogging for big corporations by launching a FYI blog that will encourage contribution from all GM employees.
For example this article talks about how GM is the largest corporate user of landfill gas and how it is used to power it’s plants. This certainly helps position GM in the right light in relation to the worlds energy resources.
Perspective: This is a great way to allow employees to help the PR of a business. The articles depict the passion of the GM employees and provide a forum for turning the organisation “outside in”.