Adotube is a new video advertising network, that allows publishers to monetise their content showing roll-over ads that display inside video content. The main use for these ads are “opt-in” or lead generation initiatives. Another example is LiveRail which places ads below video content.
Perspective: It’s no surprise that innovative new techniques are emerging to help publishers make money from video content through different advertising methods. Content will remain important, and as it moves into narrower niche categories, increasing opportunities for linking relevant ads will emerge. At the other end of the scale premium subscription models for ad-free content will become more prominent.