It’s not a new concept to have your fans advertise your product, but there have been some frontiering developments that help this process along a little.
Personiva is a case in point.
Their technology allows brands to let their consumers add themselves to an advertisement and then send it to their friends. Already McDonalds, Levi and HP have run campaigns on the platform.
Perspective: It’s a pretty cool concept and will appeal to the larger brands with reasonably sized budgets. It would be nice if they could ad some stock video’s to their range and provide a kind of low cost entry viral tool for smaller brands.