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His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.

Mark moved in early morning Monday January 7th to the IKEA in Paramus, New Jersey and will stay for the week through Saturday January 12th. Every day people can watch a video recap of his day. He will be living in IKEA 24/7 and eating all his meals in the restaurant (he may order Domino’s take out once or twice). Thankfully they have a shower for him in the back offices.

He has a website to record his week in Ikea

Perspective: This is a great initiative by Mark, but also by Ikea who will gain lots of free publicity from Mark’s live recording of his experience.