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The Washington Post reports of a new market for managing your online image.

The article states

Google’s ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless competitors to define a person’s identity. Whether true or not, their words can have far-reaching effects.

It’s enviable that these services will emerge with the demand from high profile and high paying clients.

Perspective: so where does Search engine optimisation stop and online identify management take over? Just like any media .. there is good and bad coverage. I am not sure this is a new industry at all .. i think this is something that good PR firms are already doing.