McDonalds is running a global online casting campaign to select new faces for it’s “I’m lovin’ it” campaign.
Contestants submit a photo & story of what you love doing, which makes it reasonably easy to enter. The best entries will have their pictures and stories placed on new packaging. These “real consumers” will demonstrate a certain trust element to the big M.
According to McDonald’s global Chief Marketing Officer, Mary Dillon,
“Our first online global casting call uses technology in a new approach to bring the energy and spirit of ‘I’m lovin’ it’ to life by connecting with consumers and giving them a stage on which to express themselves about the things they love”
I like the simplicity of the campaign and also the fact that they are accepting entries from around the world.
via Yahoo News