Joanna Wojtalik has come up with a great idea to place a removable label containing a mini-magazine onto bottles. Modern Media Concepts first mini-mag is called iLove, aimed at females and will be attached to bottled water sold in convenience outlets.
I think this is an excellent example of innovation for the FMCG sector. Basically you are adding value to a product by including the magazine, and at the same time creating a unique advertising vehicle. The mini-mag’s pocket-friendly size makes it easy to keep and a great thing to read for the daily commute. Cross promotional possibilities are possible, as well as using the format as a tool to provide brand content to consumers.
For example, recipe books with food products, baby care knowledge, pet care training tips, cleaning information, health care advice etc.
Full article at Gizmag