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Digital media allows the creation of some innovative tools to help with filtering large list into a manageable and personalised selection.

Real Estate matching is a challenge that most of us have been through at least once, and one that real estate agents solve with an exchange of location information for customer needs parameters such as property requirements and price.

The web has given rise to a wealth of property information, and now represents a major resource for prospective buyers.  Not surprisingly, the industry boasts some of the best examples of how the internet is changing our shopping behaviour.  Examples such as ZillowTrulia and are continuing evolving the service of matching customer real estate needs against their pool of properties.

Hoodeo is a new online business that launched today and attempts to apply a neighbourhood filter to the property selection process.  After filling in about 10 questions (on 3 pages), you get this page.


The chart (and survey questions) graph the results according to Lifestyle, Property and Price.

I think Hoodeo should have enhanced the engagement of the survey by using images, and I believe the “Lifestyle” parameter should be sub-divided into a selection of lifestyle categories.

The site doesn’t include social features to allow customers to rate, review, share and have conversations about the neighbourhood variables.

Perspective: Whilst digital allows websites to provide functionality not offered in other communication channels, the “experience” is what separates good sites from great ones, and what results in word of mouth spread of the features offered.