Select Page

Here’s another incredible story of making something from almost nothing using the allure of internet advertising.


Like Alex who’s Million Dollar Home Page earned him $1 million and internet fame, Kyle MacDonald’s One Red Paperclip is a simple idea which has attracted lots of attention. Kyle is hoping to trade One Red Paperclip for other objects of greater value until he finally trades for a house.

Starting this initiative in July 2005, Kyle has traded his red paperclip for a pen, then a doorknob, then a stove, a generator and so on. The site has had nearly 1.5 million visitors and the current item on offer is One Year in Phoenix.

Perspective: Kyle has a story which attracts attention from the blog-s-sphere, which in turn atracts advertising and internet fame, which Kyle is using to sell his short stories. Good luck Kyle, and I’m sure the current affairs programs aren’t far away!

Discover more from Frontiering

Subscribe to get the latest posts sent to your email.