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The BBC reports that nearly half of those who are watching online videos are watching less tv.

bbctv

Perspective: As improved niche content becomes available, as well as faster broadband access this trend will continue. As for the advertising spend currently funding free to air tv, it will also flow across the niche content and in turn make it possible for niche products to advertise alongside niche content. For example, advertising Vietnamese spices alongside or inside a Vietnamese cooking show.