So often companies neglect one of the most important parts of a sales cycle, and that is the moment after purchase when the consumer actually opens the box !
Excitement or Disappointment ?
Who can forget the electronic Christmas presents that are unboxed without batteries included.
Now there is a blog dedicated to capturing and sharing “unboxing” moments. Unboxing.com is full of positive and negative examples which manufacturers would do well to consume.
Perspective: Unboxing represents a great opportunity for launching word of mouth .. or detraction. Do you measure this?