Select Page

Honda has created some interest with a new campaign that links up Outdoor with Radio.


162 billboards in 15 US cities as questions such as “What would an Element and a crab talk about?” and consumers can get the answer by tuning into a specific short range (2 miles) radio frequency.

I this is a good initiative and I think consumers will respond favourably. And we continue to see “talking billboards” using Bluetooth, short range radio and the like to enhance the consumer engagement.

via Mediapost

Discover more from Frontiering

Subscribe to get the latest posts sent to your email.