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Pepsi has launched a website called Heaps Poor which is a spoof on it’s current tv commercial.?Pepsi

Certainly humerous it is, in a tongue in check Australian style.
It contains a rather lame “I never” ,or “I did” game.

I would like to have seen more interactivity such as the ability to click and drag components of an ad to create your own version, then a send to friends option … but then again, it probably wouldn’t qualify for a “Heaps Poor” theme? With a reported 160,000 visitors it does seem to be making an impact !