More and more campaigns are allowing consumers to interact with or co-create ads and the Mychopper – Ride a chopper with OCC is no exception.
You simply upload a face picture of yourself, select a few features and you get to co-star in the ad. The usual send to a friend, save to gallery features are there.
Here’s the video i made but you can easily make your own.
Perspective: I think some of these campaigns will work better than others .. I don’t really watch the OCC, so didn’t really get the ad itself, but the technology is very easy to use and can see it being entertaining when used with the right creatives.