There is certainly a growing trend for small companies to support the growing demand for personalised products. E.g. Brewtopia in Australia allows consumers to personalise their own beverage label.
Vuru.com takes personalization to the degree where it provides customised daily supplement pill packs sent out as several months supply. They have created several starter pack formats linked to lifestyles, but you can also completely personalize your own. Great for people who are taking several different supplements. The site also contains a Vitamin Concierge, which is free for consumers that take 15 or more pills per day.
And now we can add Customised Tea to the list of personalised products, (although it’s currently only available to US and Canadian consumers). Known as Design a Tea, the company provides the ability for consumers to select a base tea to start with (Black,Oolong, Green, or Rooibos), and then add 1 or 2 flavours from the more than 40 available. The final step involves selecting the tea format (loose or bagged). A personalised message can be included on the packaging if the product is being purchased as a gift. Pricing starts at USD $4.75 for 10 bags or 22g of loose tea. And if the choices are too overwhelming, there is an assortment of pre-designed blends.
