Many of you would have heard of or even read Seth Godin’s excellent book, Purple Cow. The book articulates in an inspiring and easy to read style the challenge facing the modern marketeer .. that of trying to create something that is truely remarkable in a world where products for the masses are pretty much saturated!
As Seth says “Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something.” Companies need to take more risks, create something remarkable that a few people care about, and make it easy for them to tell their friends. The basic concepts in Purple cow can be summarised in these 5 points.
Sell what people are buying
Focus on the early adopters and sneezers
Make it remarkable enough for them to pay attention
Make it easy for them to spread
Let it work its own way to the mass market.
So, it’s hardly surprising that the Golden Palace casino has taken Seth literally. In what could be described as guerilla marketing, the Golden Palace casino has taken to spraying cows with their logo, obviously hoping to attract the attention of passing cars and the media as part of a publicity stunt.
I guess it worked, as I am writing about it!