Rocketboom is a hugely successful daily VODCAST with about 130,000 downloads per day.
Today Rocketboom annouced that they would be auctioning Advertising using ebay. Here’s the ebay link.
For the highest bidder, we will create five original, fifteen second (minimum) – one minute (maximum) post-roll commercials that will span five days of programming, Monday-Friday, March 6 through March 10, 2006. Each day that week a different commercial that we create for your company will be played at the conclusion of the Rocketboom episode.
Rocketboom reaches innovators, technological leaders, futurists, trend-watchers, cutting edge internet users and media observers, including bloggers and journalists. Our viewers are international, informed, lifestyle conscious and are the first adopters of technology.
In addition, Rocketboom’s Amanda Congdon will be on the TV show CSI on Feb. 2 which will even further boast the Rocketboom popularity.
This is an example of the changing face of advertising, not just in the use of Ebay, but also because Rocketboom will have control over the ad itself. So that’s like your tv station producing your ad, which is kind of like how the first tv ads were produced. No doubt when the ad airs in March, it will get a lot of coverage on the Blog-s-sphere.
