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Having read many of Seth Godin‘s books, including Unleashing the Idea virus, and Purple Cow, I was excited to watch Seth’s presentation to Google online.

Seth’s presentation talks about making products remarkable (purple cow), giving consumers a reason to talk about your products with niche markets, and just to show how viral works, Seth’s video has already had over 1 million downloads.
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If you like Seth, then download his free ebook called Flipping the Funnel here, which is a great read about giving your fans the power to speak up.


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