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Riding the social network phenomenon is this new social network, known as Babyfy in the UK which combines product reviews, hospital reviews as well as special content features to provide a platform for new and existing mothers to communicate.


The site is well presented and there is already quite a lot of content and well worth a visit if you are in this category and live in the UK.
Babyfy is asking for expressions of interest with respect to Advertising and it will be interesting to see how they combine “consumer reviews” with “product ads” if that is planned.

Perspective: The name Babyfy is quite clever, glad it wasn’t called “Mumify”. I think review sites like this offer a great service to consumers, but I can’t help wondering if the brands who are trying to target this demographic will bother listening to these conversations.