Of those members, half of them visit the sites daily or twice a day to stay in touch with their network of friends. The same number uses these sites to make new friends.
View the report here
Perspective: Social Networking will only increase, and I foresee these virtual social places replacing some of the more traditional ways of catching up with old school friends like reunions. Marketeers must learn how to connect to these networks to communicate their messages which in many cases will require a change in approach.