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Well they are if you buy them and air them on tonight’s superbowl, but small companies are getting creative tapping into the occasion without the big expenditure.

Take Meebo .. the online IM service that links up AOL, Yahoo, MSN etc IM clients into one.

They have just posted an ad … in true Superbowl style .. but on Youtube.

It’s a mashup of 2 historical ads, one with Bill Gates and Steve Ballmer , and the other the 1987 VW Golf Ad.

Perspective: Full marks for creativity and with Meembo’s fan base i am sure this ad will get it’s share of viral affect, not only helping them recruit new people (which is what the ad is about), but also generating more users of their product.