Adcandy, a boutique agency in the US has created a clever interactive website that allows consumers to come up with slogans and other ad material. Originally setup for consumers, the site is becoming a tool for small and medium business to let consumers help them with inexpensive creatives for their brands.
“Creativity doesn’t need credentials,” says Per Hoffman, founder of Adcandy. “Anyone who doesn’t believe me can take a look at the New Yorker caption contest.”
I think is just the beginning .. consumers love to be involved in the creative process and lots of consumers are very clever. Open Source Marketing .. it’s just the begining.