Beaming video advertising from a transmitter, people who walk by with a bluetooth enabled mobile phone are presented with a “would you like to view an ad?”. In this case, the ad directly relates to the Billboard advertising.
In a 2 week test for the band Cold Play, 13,000 out of 87,000 Bluetooth enabled phone owers opted to view the ad for their new album. Even allowing for the novelty peak, that’s a pretty successful result.
I think this is a great opportunity for companies to tap into a generation who are watching far less television.
Why stop at viewing an advertisement? I can envisage “Click here to download the song!”