Embracing the growth of Consumer Generated Content, the N-show has created a Video Mixing tool that allows consumers to create Mashups of the N’s shows, by combining graphics, video and music.
Once you’ve created your mashup, you can send it to your friends, who after watching a Skittles ad, get to see your mashup. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady. Typing in a Unique Packaging Code from any Skittles Pack unlocks additional effects.
Chevy recently created a site which allowed consumers to mix pictures, add text and music. Not quite as much fun as mixing videos, but it is evidence that some brands are at least attempting to give their consumers opportunities to get involved and share ownership of brand marketing.
Keep an eye on Cuts.com, which is a soon to be released video mash-up website.
Consumers are getting smarter, and media companies must continue to provide tools like this if they are to attract attention.