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Yahoo and Google are poised to continue the search battlefront in the video mediam.

Google recently launched Google Video as their attempt to catalogue the worlds archive of video clips. They are inviting amateur and professional producers to upload their clips.

Yahoo have a similar function in their video search and it appears to have a lot more content at this stage. To help generate some interest amongst the film makers, Yahoo have launched the “Yammys” which includes 5 categories showing the top 3 submissions in five categories. (Pets, Bloopers, Road Trips, Office Humour, and I can’t believe it)

Making videos have become a lot easier thanks to advances in technology, and I think marketeers need to think about tapping into this trend as a way to get their consumers to interact with their brand.