The foghound blog points out this new way to segment consumers .. by visual dna.
It’s a frontiering way to organise people and I can see how this would work in organising information. I would think dating sites should add this to their profiles. Check it out at Imagini and see what you think.
Perspective: I don’t think this replaces other aspects of segmentation, but is certainly a useful addition to Age, Sex, Country.
Imagini is high on cool factor, click to start and about 10 images later you are done. As a visual person i can really relate to it, and I can see brands shuddering at trying to create different visual ads for different people .. but why shouldn’t they. We have left the one ad fits all age.
