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The Online Publishers Association has released a new study which reveals that Watching Videos online is becoming routine, with 25% viewing at least weekly and %46 viewing monthly. These

Here’s the headlines
•News and entertainment videos are among the most frequently watched online
•Viewers go to multiple destinations for video –and then surf for more
•Online video viewers have attractive demographics
•Online video viewers are cross-media consumers
•Viewers are receptive to video ads and driven to act
•Consumers are willing to pay for online videos to get freedom of access

Perspective: Online Video is here to stay and should become an integral part of the marketing mix. Given email is the most popular method for finding videos, viral aspects should be provided. The study suggests consumers are willing to view video ads along with their content and therefore Advertisers should be experimenting to discover the best mechanics.

Full study results here