Magazine publisher CondéNet, who purchased the application “What are you wearing?” earlier this year, has found success linking the application to Facebook reports Media Week.
The application allows you to tell your network of friends what brands of clothes you are wearing. Already, 90,000 users have added it to their facebook accounts and it is growing at 1,000 per day. Today’s most popular brand is Zara, which the following people are wearing.
Within the application there is a banner advertisement which is currently advertises the Guess brand’s Club G via the CondéNet owned Flip social network.
CondéNet has also released a spin-off application known as What are you wearing for Halloween.
Perspective: Currently Facebook are allowing applications to run their own ads, and this creates enormous opportunity for brands to leverage the social network to reach consumers. This could be by creating an application related to the brand essence, or by sponsoring an application. People are using their facebook accounts to express things about who they are and what they like, so it makes sense to provide tools that aid this expression. If you are looking for ideas for your brand, start by checking out some of the best Facebook Applications.
