McChronicles has been in the Blog-o-sphere for nearly a year now, “Chronicling the McDonald’s Brand Experience From The Customers’ Point Of View”.
Issues like why too many napkins come out of the napkin holder are discussed, as well as pictures from McDonalds restaurents and pretty much anything related to the dining experience of eating at McDonalds.
No wonder McDonalds is paying a close eye on McChronicles which has in many ways become the unofficial voice of the McDonalds consumer. McChronicles is not the only consumer blog about the Golden Arches. McDonalds of the world is a blog that is a container for pictures of McDonalds restaurents.
Do any consumer blog sites exist about your brand or company?
Brand managers should be tracking online commentary as one of his/her priority tasks.
What are your customers saying?