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Would you like fries with that .. just got bigger.

McDonalds are offering Australian consumers the change to name their next burger with a very clever promotion.

The campaign will be advertised heavily on TV .. and will show a fictitious burger naming legend, known as “Ken Thomas”, retiring as Chief Burger namer . and handing the responsibilities to a younger generation.

Perspective: I think it’s great to involve consumers in marketing, whether it be for innovation, research or diffusion of the message. This promotion will work, in part because of the TV investment. Watch for future campaigns of this nature to ignite using social networks such as Myspace and Facebook.

Update: .. as at Wednesday 18th July this promotion has had 24,100 entries