Yahoo has created something unique and interactive with a 15 day Thinktank.
The site shows live cameras of the room where 2 creative minds set to work on the daily briefs that are submitted from cyberspace.
The site is setup to accept creative briefs and creative responses are available to browse through. You can also send messages to the tank, or images to the plasma screen to help their creative juices. Judging from their work, I think it’s working well. It goes until Nov 17.
A clever site, and it just shows what you can do with a bit of imagination. I would like to see Brand Managers put themselves in a virtual tank, and invite some lead consumers to help them work on creative briefs !