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I’ve always loved stories that are built from clay models &  lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.

Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.