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My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

  • FACEBOOK 9.7 million Australian’s on Facebook
  • oTWITTER 800 tweets / second
  • Youtube 2 billion views/day

Why it matters
– “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
– Can’t control it
– Ignoring it just elimates you from the conversation

Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”

  • Use advanced search
  • Delicious
  • Tweetdeck
  • RSS feed (Speed reader)

o Permission to engage

2. Engage (social engagement policies, leveraging employees, integration, consumer insights)

“Participation Participation Particpation is the new Location Location Location”

  • Content strategy
  • Social Media Engagement polic
  • Identify places to engage – comment
  • Join Relevant Group
  • Leverage Employees

o Permission to influence

3.  Influence (identifying & rewarding fans, innovation, research)

  • Identify and reward fans
  • Testimonials
  • Establish conversational metrics
  • Remember most social media is positive
  • “Don’t Fail to Learn .. Do Fail to Learn”

– Future trends (social commerce, location based information, filtering, privacy & fraud)

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