Imagine you are in the delivery business, and want to show that you deliver anywhere in the world.
DHL, with the help of a swedish artist Erik Nordenankar, and a GPS device have managed to create what they describe as the biggest drawing in the world.
The website documents the creation, along with detailed instructions and delivery documents, and even contains video footage of the drawings journey.
In a world of increasing clutter, it takes something unique to stand out and get noticed, and judging by the number of blogosphere conversations, the initiative appears to be something that will help raise awareness for DHL’s global delivery service.
