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In the UK Honda has launched a mini-site in support of its new campaign dubbed "The Joy of Problems".


The site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.



Perspective: I like the idea that consumers can work together to solve an online puzzle, however there is currently little incentive to invite my friends to this.  For example, will the online collaboration of solving this puzzle reveal something of importance?


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