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Domino’s have created a very flash "pizza builder" which not only provides excellent visuals, but allows you to custom make and then order your creation.



Perspective:  I like this site because it is both engaging, and relevant to the product that Dominos are selling.  It should also provide an excellent source of information that Dominos can use when coming up with new pizza creations.  Perhaps they could even allow consumers to name and vote for their favourite toppings.