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Guiness is about to launch the most expensive ad in it’s 80 year history. Costing over $20 million the ad features a variety of domino objects which end up creating a large glass of guiness from a tower of books.

This 90 second ad reminds me a little of the Honda Cog commercial and is equally engaging.

Perspective: I think Guiness should leverage this investment to “expand the talkability” of this ad. This could be done by running a consumer generated competition which invites consumers from all over the world to “continue the domino path”, in the same way that Nike did with the soccer chain promotion.