Stories are the best forms of communication, and ones that you can wear can be great forms of conversation starters.
For charities, getting potential donors to feel involved with a cause can be difficult. Rosa Loves facilitates this by selling t-shirts which have both a graphic and a story describing the cause they are supporting. The story is placed on the inside of the t-shirt next to the wearer’s heart to invoke a personal attachment to the cause.
Causes can be as simple as a person in need, or a disadvantaged community, but each one has a specific goal and a defined funding requirement.
60% of the sales from each t-shirt goes directly to the cause. T-shirts are hand-numbered and created in small batches until the required amount has been raised.
This is a great example of a product serving a growing need for authenticity and personalisation.