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Gaming developers Activision (best known for Guitar Hero, Call of Duty and the Tony Hawk series, as well as Spider-Man, Shrek, James Bond and Transformers) and Blizzard (developers of  World of Warcraft) are merging in a deal worth $18.8 billion to be known as Activision Blizzard. 

According to BBC News, they are promoting the merger as the”world’s most profitable games business”.


The new business will be hoping to benefit from both the rise in availability of gaming consoles as well as the emergence of advertising in games.

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