7-Eleven in Sweden has released an iPhone app, that no only includes a 7/11 store locator, but also includes coupons for free coffee and biscuits. Users key in their phone number and then the unique coupons (that are only valide once) are delivered to the iPhone. April’s free coffee coupons will be followed by free ice cream in May.
Stockholm-based digital agency Lonely Duck developed the application and it had 2500 downloads in it’s first week.
This is a great example of where a branded application provides value both in terms of the mapping function, but also via the mobile coupons.