Speaking about the technology, Ian Farmer Senior Brand Strategist for Bullseye said
“The iBar™ has received many innovation awards in Europe and we are excited about the digital possibilities this technology can provide to Australia. Designing a creative set of interactive experiences is an integral part of producing a rewarding and engaging brand interaction”.
Intelligent surface system
iBar™ takes consumer interaction to a new level. Integrated video projectors beam content onto the bar surface and the intuitive tracking system creates a new connection between real life products and dynamic digital content. This turns the bar into a giant touch sensitive screen allowing multiple people to interact with the content at the same time.
Coloured lights, animations or any rich media content can illuminate, link and follow every movement of a hand, bottle or glass.
The iBar™ software consists of two parts – tracking and displaying. All objects are tracked and their position is transmitted to the displaying-software. The displaying software can be adapted to your needs. The use of pictures, text, movies, animations or any visual content is possible. iBar™ is a modular, stand alone system that can be configured to suit your needs. The modules are 2m long and can be linked together to form a seamless interactive surface of virtually any length.
The iBar™’s can also be networked wirelessly to allow interaction between two or more separate units. Content can also be streamed via the net and bars can be fitted with Bluetooth technology to allow consumers to download content. Each portable module consists of its own cameras, projectors and computers. Any number of iBar™ modules are available for hire on short and long-term arrangements.