YouTube is introducing a new feature called YouTube Insight. The new feature will entail several new tracking abilities for those who want to advertise on the video sharing site.
YouTube Insight provides insight on how a video is doing over time and geographically. YouTube Insight will show a breakdown percentage of the countries that viewers are coming from and how long a video takes to perform well
“Effectively, YouTube has become an ad-effectiveness, or an insight-effectiveness, tool,” stated Tracy Chan, YouTube Product Manager. “YouTube has millions of viewers every single day, and has become the world’s largest focus group.”
Brands will also have information regarding the geography of content consumers. This will enable artists or marketers to target certain audiences for their videos.
YouTube Insights lets you see information on the geography of content consumers, how long it takes for a video to become popular, and ongoing performance. The new metrics are available under the About This Video, which are available to publishers and consumers alike.
Google Analytics is probably having an influence here and upcoming features will include how visitors were referred to specific videos.