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Here’s a recent presentation from Jeremiah Owyang which examines the various team structures used to drive social media within corporations, and forecasting the changing challenges.

It suggests that 2011 will be a year where integrating social media into other web activities.  This tends to be a gradual process often impacted by desire to deliver engagement metrics.
I’m hoping that 2011 will be a year of Engagement Metrics – a year where they can be clearly seen to impact brand health.

View more presentations from Jeremiah Owyang.