Wii’s NiGHTS: Journey of Dreams, will soon include a mini-game called A-list that will utilise Wii’s Weather channel to incorporate real weather into the game’s play.
Perspective: Whilst this is a cool feature for a game, I can see this technology being used by computer controlled houses to alter lighting, update shopping lists, display pictures to remind younger kids of what to wear, etc.
Now that Youtube has gained acceptance across the world as video sharing site, it’s no surprise that companies are creating tools to assist content producers in establishing their own video collections.
Magnify is one such tool. You can browse the existing channels by category, or create your own in a few simple steps. The resulting site contains all the social sharing features that you need to allow your audience to comment and rate your videos as well as placing a widget of your collection on their own blogs, such as I have done above with the Creative Robot collection.What surprises me is the lack of brands in the collection of Video Categories. The notable exception seems to be Absolut with over 1400 videos in their channel. So what are you waiting for, starting a video channel for your brand / category has never been easier. In fact to show you how easy, i have just created a Gourmet Food channel.
FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time.
Perspective: I think “Not for profits” are succeeding in leveraging the demand to help global issues, by both producing engaging sites. The combination of these reasons produce a powerful incentive for people to spread the site through word of mouth / mouse to others.
Salesforce.com have set up an ideas section within their site that runs like Digg. That is, the most popular ideas float to the top.
Software companies have been running user forums for many years, and typically the customers with the highest budgets got to dictate the priority of development releases. Whilst it is important to look after your best customers, this new site allows for anyone to suggest a new idea or enhancement for the product.
Perspective: One of the things Salesforce.com does well is service remote based sales people, and this is another example of ensuring that everyone is given a voice in the development of the product. Afterall, sometimes the best ideas come from places where you don’t normally look.
Magazine publisher CondéNet, who purchased the application “What are you wearing?” earlier this year, has found success linking the application to Facebook reports Media Week.
The application allows you to tell your network of friends what brands of clothes you are wearing. Already, 90,000 users have added it to their facebook accounts and it is growing at 1,000 per day. Today’s most popular brand is Zara, which the following people are wearing.
Within the application there is a banner advertisement which is currently advertises the Guess brand’s Club G via the CondéNet owned Flip social network.
CondéNet has also released a spin-off application known as What are you wearing for Halloween.
Perspective: Currently Facebook are allowing applications to run their own ads, and this creates enormous opportunity for brands to leverage the social network to reach consumers. This could be by creating an application related to the brand essence, or by sponsoring an application. People are using their facebook accounts to express things about who they are and what they like, so it makes sense to provide tools that aid this expression. If you are looking for ideas for your brand, start by checking out some of the best Facebook Applications.